Online sales is teamwork
Many ’touch points’ contribute
to your online sales.

Insights in the actual contribution of your online ads create a paradigm shift.
Shop2market provides this insight and the tools to optimise your campaigns accordingly. Wondering how the actual contribution improves your online results?

Contribution driven online marketing

Our cloud app provides insights in the contribution of your online ads, to help you make the right marketing decisions. Conversion attribution based on actual contribution.



An order is the result of a customer journey of at least 5 touch points, each having a different contribution. Insight in the contribution of each ad provides a total different view on the performance of your ad channels.


Shop2market provides an integrated suite of tools to manage your campaigns replacing your legacy.

Data feed Optimiser
Increase your ROI
by 50%
Tag Manager
A faster and safer webshop
Decision Support
Predict the results of your marketing decisions
Affiliate Management
Reward your affiliates based on contribution
Web Analytics
Cross-device tracking measures 30% more assists
The only contribution based bidding engine


On a daily basis over 300 webshops use Shop2market to manage and optimise their online campaigns in 19 countries.

  • "We are working with Shop2market to optimise our marketing investment. The added value has been quite immediate for us because it was a quick and easy way to evaluate the gap between 'last click tracking' and the real contribution of each investment. I think it's worth a meeting to dig into detail."

    Oliver Mathiot
    Co-founder and CMO PriceMinister (Rakuten Group)
  • "Shop2market's advice for optimising our marketing efforts was very useful. We even added new marketing channels."

    Maurits van Gemeren
    Online Marketing Omoda
  • "Google Analytics is useful for detecting trends, Shop2market gives you insights to your actual sales numbers."

    Remy Da Thesta
    Manager M&C Digital
  • "Using Shop2market helped us understand the different results of a number of analytics systems. Based on these insights, we started using conversion attribution. Now we reward affiliateas based on their contribution to the sale."

    Rogier Verkoren
    Manager Online Sales KPN

Our Approach

We enable & coach our clients to optimise their campaigns and help them to maximise their online results.


About us

Shop2market originated from the assumption that traditional analytics systems show incorrect online marketing results. Research proves that 86% of the online marketing decisions are biased.



Our team has the desire to discover unpaved roads. We are knowledgeable online analysts seeking for the truth: “What are the real value drivers of online sales?"


Drop us a line, we'd love to meet you!

Shop2market NL (HQ)
Utrechtseweg 5
1213 TK Hilversum
+31 35 302 0050
Shop2market UK
96 Kensington High Street
London W84SG
+44 203 318 2359
Shop2market FR
8 Rue de Berri
75008 Paris
+33 782 468 719