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The Benelux branch of global energy supplier E.On is looking to dominate the Dutch energy market and has formulated some ambitious goals. Online campaigns are a key factor in achieving these goals.
E.On wants to make sure that the budget for online campaigns is spent wisely by ensuring only one affiliate will be rewarded for an order.
Shop2market was approached to manage the display campaigns and to apply affiliate management for all of their three networks. With our conversion attribution program, all orders are assigned to only one channel. This has a positive effect on the Return of ad Spend (RoaS).
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