Hunkemoller

As one of the leading retailers of women’s apparel in the Netherlands, Hunkemöller was looking for a way to increase traffic for their website. Like most fashion retailers, the company found it difficult to get their products in the right category at the comparison sites, as there is no decent category mapping between the feed and the comparison shopping engines.

With Shop2market categories and products can be mapped on a subcategory level for each channel. This has ensured that Hunkemöller’s products are placed in the right category at the comparison sites, causing the click-through rate to skyrocket.

Shop2market not only helps with comparison sites, but also with affiliate management, deduplication and conversion attribution.