Articles

• What is Conversion Attribution?

  A much debated topic in Internet Marketing is that of Conversion Attribution: assigning orders to affliates based on their contribution to the sale.  There has been a shift from traditional display campaigns to result-driven campaigns. As a consequence, more and more display ads are offered...  read more

• No deduplication scripts!

  Many of the larger online retailers use multiple affiliate networks and deduplication scripts to assign orders to the various parties. The order will be assigned to a maximum of one channel. But does that mean that particular party has made the biggest contribution to the sale? What if it isn't?...  read more

• What channels to choose?

  An average webshop in Europe advertises on more than 20 channels. These include multiple search engines and comparison sites, affliate networks, market places and display networks. From a survey of 129 Dutch webshops in 2010, it appears that Adwords is still favored, followed directly by...  read more

• Rank in the Top 5 with CSE's

  Many web shops rely on comparison sites. A high ranking on a comparison shopping engine results in a larger number of visitors. It's the skill of product management to cross- and up sell to make your margin. It's not always necessary to have the number 1 spot (i.e. the cheapest). The price...  read more

• Managing your cost per order

  More advertizing channels generate more orders, but generally also more work and bigger costs. By using Shop2market, you can easily increase the amount of channels without increasing time and costs. According to research 50% of the marketing spending doesn't contribute to the turnover....  read more

• How to sell more

  Merchants can use many different channels to generate traffic, such as comparison shopping engines, affiliate networks, email, display networks, social media, retargeting networks, marketplaces and search engines. Generally speaking, you can say that more channels deliver more orders. But be...  read more

• Managing the long tail

  My team and I deal with inventory sets in the hundreds of thousands. Such large product catalogs cause logistical pains, but in many cases, the larger issue is getting to profitability when the aggregate cost of that "long tail" of low click, non-revene generating products outweighs the revenue...  read more

• Shop2market in Fashion

  Shop2market's application for fashion (fashion, shoes and accessories) partly originated in France, because merchants needed an option to include proper information for the shopping engines. In France the online fashion market is much more mature than in the Netherlands.  Unlike...  read more

• Shop2market in Travel

  Shop2market is currently the only solution available for true conversion attribution for the travel industry. Based on a number of factors, including frequency, recency and rating, the system assigns the order to the affiliates that have contributed the most. Shop2market only triggers...  read more

• Consumer Electronics

  Comparison shopping engines are crucial for Consumer Electronics web shops. All products with an EAN or SKU that are identified by the comparison site, are automatically mapped to the right category. Products that cannot be identified, are usually mapped to categories like accessories. These...  read more

• Business to business

  Wholesale and distribution companies can use Shop2market as their platform for stock control and content distribution to web shops. Wholesale companies can set up shops within Shop2market for each merchant. A merchant can then access the shop in Shop2market and select the products that...  read more

• Cross border sales

  Usually local e-tailers limit themselves to sales in their own country. That's often the right choice, since maintaining different multi-language web shops can be very expensive. However, marketplaces in other countries have recently proven to be very successful outlets for foreign webshops...  read more