Consumer Electronics

Comparison shopping engines are crucial for Consumer Electronics web shops. All products with an EAN or SKU that are identified by the comparison site, are automatically mapped to the right category. Products that cannot be identified, are usually mapped to categories like accessories. These products generate very little traffic. 

Shop2market enables you to map the products properly, individually for each comparison shopping engine. As a result you'll see a dramatic increase in traffic for these products.

Many Consumer Electronic web shops also use affiliate networks If a comparison shopping engine has made the highest contribution to an order, the order should not be assigned to an affiliate. To facilitate this process, Shop2market offers conversion attribution. Each order is assigned to one channel, based on the contribution to that specific order. This includes direct or organic traffic, Adwords, E-mail, comparison shopping engines, display and affiliate networks.

Order approval can be easily done by using Shop2market. You can generate lists per affiliate network, which enable you to approve (or cancel) orders instantly. With Shop2market you can also import orders that have been shipped and update the lists automatically. There are several interfaces with affiliate networks, allowing this process to be completed automatically.

Shop2market contains a very important feature for Consumer Electronics web shops, called PriceWatch. The PriceWatch functionality enables you to compare your product prices with your competitors on a daily basis. Based on your preferred ranking, PriceWatch will also provide you with a suggested price.