How to sell more

Merchants can use many different channels to generate traffic, such as comparison shopping engines, affiliate networks, email, display networks, social media, retargeting networks, marketplaces and search engines. Generally speaking, you can say that more channels deliver more orders. But be aware! It's vital that you monitor your spending per advertising channel.

Most merchants benefit from using at least 10 to 20 ad channels. Shop2market has interfaces with over 100 channels, which enables you to expand to other channels quickly, without involvement of your IT department. Most profitable campaigns are based on the search-and-click behavior of customers: 

• Results from Comparison Shopping Engines are greatly influenced by advertizing in the proper category with a suitably priced product (also check PriceWatch)
• In display campaigns you should use product- and interest based campaigns such as retargeting
• With affiliate campaigns it's necessary for the good affiliates to meet their eCPM (also check Affiliate Marketing)
• Results from Search Engine Advertising can be improved by using product- and promotional ads, including price (also check Inventory Driven Search) 

In display- and affiliate networks ads that are based on past click behavior have proven to be extremely effective. When a visitor is targeted with a banner that displays a product he's already shown interest in at other channels, the conversion rate increases significantly. Shop2market delivers the retargeting content, which enables the display networks to serve the proper ad, based on past click behavior. 

Social media networks such as Hyves, Facebook and Twitter, have become highly important communication channels for promotions, market research and branding. With Shop2market you can reach your target groups within these networks. Read more on the use of social media.