Managing your cost per order

More advertizing channels generate more orders, but generally also more work and bigger costs. By using Shop2market, you can easily increase the amount of channels without increasing time and costs. According to research 50% of the marketing spending doesn't contribute to the turnover. Shop2market can automatically remove the non-performing ads from the campaigns which often results in cutting costs by 50%, while you maintain the same amount of orders. Read more about managing the long-tail.

Shop2market has existing interfaces with over 100 channels. Connecting new channels can therefore be done quickly and without involvement of your ICT Department. Tags of new ad networks can be placed directly in the container tag of Shop2market.

Shop2market ensures that orders are assigned automatically to the affiliates that have contributed most to the sale. That may be Adwords, a comparison shopping engine or an affiliate through a network. Read more on conversion attribution.