Customers
Customers
Many web shops rely on comparison sites. A high ranking on a comparison shopping engine results in a larger number of visitors. It's the skill of product management to cross- and up sell to make your margin.
It's not always necessary to have the number 1 spot (i.e. the cheapest). The price elasticity depends on the brand name and off-line presence as well. But a price difference of 10 euros or more can hardly be justified. In that case it's better not to be listed at all, in order to avoid the perception of being an expensive shop.
Shop2market provides a unique PriceWatch tool for monitoring your position on each comparison site for all of your products. The PriceWatch provides pricing advice based on a preferred position. Products that are too expensive compared to your competition will be automatically deactivated in order to protect your brand name.
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