Shop2market in Travel

Shop2market is currently the only solution available for true conversion attribution for the travel industry. Based on a number of factors, including frequency, recency and rating, the system assigns the order to the affiliates that have contributed the most. Shop2market only triggers the pixels and tags of an affiliate network when the order has been assigned to that affiliate.

The current deduplication scripts that contribute orders to the last affiliate, cause campaign results to deteriorate. That's because the "last-cookie counts" principle doesn't reward the affiliates that contributed the most. Other affiliates manage to draw traffic to their site, just prior to the sale, and drop a cookie. They get credited for the sale and receive the sales commission. For many good affiliates the campaign turns out to be not profitable (the eCPM is too low) and they abandon the program or don't actively promote it anymore.

In addition to order contribution functionality, Shop2market is the single most powerful online platform for data feed distribution. We collect, process and distribute data feeds daily to all networks and channels, in the correct format and with the right tracking codes.

Campaign management in the travel industry also requires an accurate measurement of display networks. There is doubt as to the role and contributions of display ads in the buying process. Shop2market provides you with a clear and unbiased insight into the results of your display campaigns. On top of that, we can also demonstrate the role display ads play in the customer journey.