Search Engines

The more specific the ads on search engines are, the better value for money they will be. Common keywords like "football shoes" are expensive and hardly deliver any conversions. Specific keywords such as "Adidas Predator", however, are much cheaper. By adding the product price to the ad, the conversion will further increase.

Shop2market can generate Adwords ads based on product feeds, including price and delivery time. The ads are updated daily via the API of Adwords.

Inventory Driven Search (IDS) is an effective way of search engine marketing. Based on the product feed, specific ads are composed that have a far higher click through rate (CTR) than regular text ads. This causes the returns of the campaigns to be substantially higher. Adjustments in the feed, such as price and stock, are immediately carried out in your Adwords campaigns.                           

Google itself is a strong supporter of this service: Shop2market generates over 1,000,000 Adwords ads per day for its customers.

Shop2market uses the Adcore system for converting the product feed to Adwords campaigns. Through the Google API, all changes are immediately processed in Adwords. Our SEM specialists use Adcore to create the templates for generating the ad text.

Maintenance and bid management are done from the Shop2market platform.