Path to Conversion

Shop2market provides a clear insight into the Path to Conversion. You can immediately see how the sale was established; when and which channels have contributed to the sale and via which touchpoints. You can even determine the weight of each contribution!

Each touchpoint in the Path to Conversion is an "assist". Assists are monitored over period of i.e. 30 days. This period can be shortened/lenghtend by yourself.

Shop2market is the only tool available that can assign orders to channels based on their contribution to the sale.